The original version of the Pertemps logo was first designed in the 1960's, to coincide with the creation of the company.
The name ‘Pertemps’ was born out of an amalgamation of the words ‘Permanent’ and ‘Temporary’, which was a basic interpretation of the kinds of roles Pertemps would be recruiting for.
The two faces in the original logo were chosen specifically to reflect the two most important customers Pertemps had - The Client and The Applicant – and the circle reflected our inclusive attitude to place the right candidate with the right client, offering the same top quality service to each one.
The colours of the original logo were blue and orange, although this was changed in the 1980's to pastel shades, keeping in line with the then current market trends where the use of pastel shade was widespread. This logo worked particularly well for Pertemps during the nationwide expansion in the 1980’s and has stood the test of time into the mid 1990's.
In 1993 Pertemps’ board of directors and the marketing team held a series of meetings to bring Pertemps’ brand into a new era, to improve the image of the company and increase our business profile.
One of the first things the board agreed was that the two faces logo should be expanded to three faces – to reflect our third customer – our own indigenous staff.
Once the decision had been made to change the company brand, a new logo was developed with three faces in a square, rather than circular format.
The company colours were also changed after in-depth analysis of what each of our faces should represent and the colours became bright red, white and dark blue, to reflect the three customers.
The Pertemps name was not changed, and the new logo was adapted in a variety of new formats for use in the company stationery, branch frontages and all current marketing.
There were two logos used the most to enable Pertemps to maximise space, logo positioning and corporate branding.
In 2003, with the onslaught of digital media, and the creation of several media based companies within the group, Pertemps again decided to expand and adapt the logo for use in a variety of formats.
To reflect this move towards a more integrated business and the services we offered as a company, Pertemps reverted back to the circular logo, keeping the three faces, but introducing the word 'JOBS' - and keeping the same Pantone red and blue colours. This enabled Pertemps to keep a nationally recognisable brand, yet allow for future growth and differentiations across our core businesses.