Supermarket chain Lidl will create 1,000 new jobs in 2013, with 35 to 50 new stores

Lidl will aim to create around 1,000 new jobs when it opens 35 to 50 new stores later this year, the supermarket chain has announced.

The company said that it will be hiring across all parts of its business, from store managers to store assistants, as it opens more stores in the UK.

The supermarket chain currently has 600 stores in England, Scotland and Wales and employs over 11,000 staff, excluding contractors.

Market research firm Kantar World Panel recently reported that Lidl's share of the UK market in December had increased in year-on-year terms from 2.6% to 2.8%, with an overall sales increase of almost 11% recorded.

Lidl recently launched a 'Deluxe' range offering premium quality delicacies such as beef Wellington and caviar at low prices, which market researchers say is largely responsible for last year's success.

In 2012 sales of the Deluxe range, which is believed to have attracted more affluent shoppers to the supermarket, increased by 200%, compared with 2011.

According to the data firm Nielson, the number of ABC1 customers using Lidl UK stores increased from 25% in 2011 to 41% in 2012.

Over the festive period Lidl did particularly well with its own label Comte de Brismand champagne, it added. This was positioned in second place on the best-selling Christmas product list, after semi-skimmed milk.

Discussing the supermarket's planned expansion in 2013, Lidl spokesperson, Georgina O'Donnell, said: "Consumers are drawn to Lidl for its premium quality products at low prices but are encouraged to return when they realise they can do their entire weekly shop for a great deal less money than at other supermarkets.

"We're looking forward to bringing our stores to more towns and cities around the country and are encouraged by the recent sales results demonstrating that Lidl has become more and more relevant to British consumers today."

Copyright Press Association 2013