Innovation is of the utmost importance to employees

Employers around the world have been warned to think bigger on innovation in HR or risk losing their staff.

A global study from Futurestep reveals that 44% of workers are prepared to quit a job they're happy in if they feel they are being let down on promises around innovation.

Not only this, 40% admit that 'phantom innovation' would make them feel negatively about the brand as a whole.

"The idea of innovation clearly sparks the imagination of today's professionals," said Byrne Mulrooney, CEO of Futurestep.

"Workers define innovation as three things: change, improvement and forward thinking, and they're looking for employers to demonstrate all three of those from the very first time they come into contact."

Employers have a window of just six months to deliver on innovative ways to engage and develop their people, according to the majority of the 4,000 skilled workers worldwide who were studied.

Over 75% expect employers to be innovative in the way they retain and engage their staff, while 72% expect employers to be innovative in the way they develop people.

However, the research shows that just 30% of employees think that their current company is innovative in such fields.

Some 79% agree that innovative approaches to engagement and development would make them more likely to perform better in their jobs, suggesting employers could also benefit from innovative HR policies.

A further 49% say they would be more likely to take a job that was advertised or offered in an innovative way, while 51% believe that innovative approaches to recruitment would make them feel more positively about that company overall.

The findings confirm that in today's competitive employee market innovation will turn the head of even the happiest employee.

For instance, 55% of workers around the world would leave a job they are happy in if approached in a particularly innovative way, suggesting innovation benefits clearly talk.

Copyright Press Association 2013