Ever fancied a career in the fast-paced PR industry? Getting your foot through the door in any sector can sometimes be hard, but breaking into the PR world can be a particulary tough nut to crack – not only does it require the gift of the gab and top communication skills, you’ll need to keep up-to-date with the latest news and developments in the industry.
Our very own Alison Hart, PR and Comms Executive at Pertemps HQ, has the full low-down on what it’s like to work in-house…
Every day is different – one day I can be writing a press release to distribute to regional or national media and the next I’ll be out of the office filming candidate attraction videos for clients. A lot of my job is based around supporting the 200 Pertemps branches around the UK and over 40 individual Network Group businesses by managing internal and external communications. A lot of the job also involves coming up with creative ideas with the rest of the marketing team to create national campaigns.
Juggling the amount of different work can be a challenge. There are so many branches and Network Groups to support and just myself and my manager, Kevin Cooke, in the team, so there’s plenty of work to do. I prefer it that way because I’d rather be too busy than have nothing to do!
What are the best bits?
I love writing and my role involves a lot of it, so it’s great to be in a job where my skills are utilised. I enjoy working within the wider marketing team too, we all get on well which is a bonus. It’s great to be rewarded as well – recently the PR team won Best Back Office Team at the Recruitment International Awards and we’re up for another award at the REC IRP awards – these are perks of the job that make you proud of the work we do.
If you’re a strong writer, have great communication skills and want to be part of a fast-paced industry, PR is a great career path to choose. Whether you go in-house like me, or to an agency, PR can offer a lot of different opportunities and chances to progress.
I have a degree in Journalism which helped me get into my current role straight out of university, however a degree isn’t necessary. If you do want qualifications to help you along the way, check out The Chartered Institute of Marketing – they offer a range of courses that could kick-start your career in PR.
Still interested? Head to our Find a Job page to browse our latest PR vacancies.