Area Sales Manager

Job Title: Area Sales Manager
Territory: West M4 Corridor – Reading to Birmingham
Location: Field-based with hybrid working
Head Office: Peterborough

Overview
We are seeking an experienced and motivated Area Sales Manager to manage and grow our customer base across the West M4 corridor, covering Reading through to Birmingham. This is a field-based role focused on building long-term relationships, developing new business, and managing existing accounts, with a strong emphasis on commercial performance, spend management, and customer retention.
A technical background would be a distinct advantage, enabling effective consultation with customers and stakeholders across a varied client base.

Key Responsibilities

• Develop, manage, and grow a defined sales territory across the West M4 corridor
• Cultivate strong, long-term relationships with existing customers to maximise spend and reduce attrition
• Identify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholders
• Work closely with clients to understand technical requirements and provide value-led solutions
• Monitor customer spend, margins, and retention, taking proactive steps to address risks
• Deliver against agreed KPIs, sales targets, and growth objectives
• Maintain accurate records of activity, pipeline, and forecasts
• Attend quarterly sales meetings at the Peterborough head office
• Work collaboratively with internal teams to ensure excellent customer service and delivery
• Friday is generally used as a home office day for administration, planning, and follow-ups

Skills & Experience

• Proven experience in field sales or area sales management within a B2B environment
• Demonstrated ability to build and maintain strong client relationships
• Experience managing accounts, controlling spend, and reducing customer attrition
• A technical background or strong technical understanding is highly advantageous
• Confident selling to SMEs, merchants, architects, and similar customer groups
• Strong commercial awareness and ability to work to KPIs
• Self-motivated, organised, and comfortable working autonomously
• Full UK driving licence

Salary & Benefits

• Basic salary: £40,000 per annum
• Commission: 15–20% of annual salary, paid monthly in arrears
• Company car: Hybrid vehicle
  • Family member permitted as a named driver
• Fuel card included
• Healthcare: Private healthcare provided
  • Option to add family members at additional cost
• Holiday:
  • 20 days annual leave
  • Plus 4 days reserved for Christmas shutdown
  • Additional holiday entitlement awarded based on length of service

Working Pattern

• Field-based role with hybrid working
• Friday typically used as a home office day
• Quarterly travel to Peterborough for sales meetings