Digital Marketing Manager, Permanent, Cambridge, £35-40,000
We are working with a key client, based in Cambridge. Due to growth and a desire to optimise lead generation, acquisition and retention of customers, we are seeking a Marketing Manager experienced in all aspects of digital marketing
Reporting to the Marketing Director, your role will be to manage the acquisition and retention of customers, lead generation and marketing plan, social media, analysis and reporting. Amongst other responsibilities you will:
Utilise the CRM (Salesforce) to develop leads with the company database and use digital marketing techniques and social media to generate a consistent lead pipeline and develop marketing plans to manage and expand the database.
You will also be responsible for developing relevant and varied content and optimise the Company's marketing material. You will be able to interpret and report on data and provide detailed feedback to key stakeholders to better understand success and challenges.
You will be an experienced Digital Marketing professional, keen to grow your skills and experience in this key role within the Marketing team. You will be well-versed in digital marketing techniques, SEO, PPC, social media and CRM marketing experience is ESSENTIAL.
On offer for the right candidate is a very competitive salary and benefits package, designed to attract and retain the top talent.