£50,000 - £60,000 Per Annum
Full Time
Permanent
London, Greater London
Marketing Digital And Creative
Posted 11 hours ago
Expires In 29 Days
Job Description
Our client, a rapidly growing, London-based ecommerce and marketplace solutions business is seeking a Demand Generation Manager to build and scale a high-performing, data-driven demand engine.
THE ROLE OF DEMAND GENERATION MANAGER:
THE IDEAL CANDIDATE FOR THE DEMAND GENERATION MANAGER:
THE ROLE OF DEMAND GENERATION MANAGER:
- Develop and own the demand generation strategy aligned to revenue targets and commercial priorities
- Define target segments (by brand size, geography, category, marketplace and service line) and build audience plans for each
- Own LinkedIn (paid and organic) as a key demand channel: audience builds, creatives, testing, and optimisation
- Design and execute integrated campaigns across LinkedIn, search, email and website to drive MQLs and opportunities
- Plan and run campaigns around key moments: new regions and platforms, peak trading periods, new services or product features
- Partner with Business Development and Content Marketing on webinar and event promotion, from audience build to post‑event nurture
- Build and optimise conversion journeys from first touch to opportunity: forms, landing pages, nurture sequences and follow‑up plays
- Define and maintain clear lead stages and handover processes with Business Development
- Use our CRM and marketing tools to manage segmentation, scoring, workflows and nurture programmes
- Monitor funnel performance and implement experiments to improve conversion at each stage
- Work hand‑in‑hand with the Business Development team to ensure lead quality, feedback loops and fast follow‑up
- Collaborate on campaign‑specific messaging, outreach angles and sales materials for priority segments/accounts
- Own channel and campaign reporting: track performance, create dashboards, and communicate insights and recommendations
- Run structured experiments (creative, audience, offer, format) and scale what works
- Use data and feedback to continuously refine the demand strategy and roadmap
THE IDEAL CANDIDATE FOR THE DEMAND GENERATION MANAGER:
- 4–6+ years in B2B marketing with at least 3 years in demand generation / growth / performance marketing
- Hands‑on experience with CRM and marketing automation platforms (HubSpot experience is a plus)
- Exposure to ABM programmes targeting specific strategic accounts
- Proven track record of running integrated marketing programmes that drive qualified pipeline
- Strong analytical and data‑driven mindset: comfortable setting targets, building reports and making decisions from numbers
- Excellent project management: you can balance strategic thinking with hands-on execution to juggle multiple campaigns and get things done quickly and pragmatically
- Strong collaboration and stakeholder management skills: you’re comfortable working closely with a senior Business Development team and external partners
- Experience in SaaS, logistics, ecommerce, marketplaces, or selling to brand/retail audiences is an advantage