Most people are active on social media and it can be a great tool, socially and professionally. A recent survey suggests that up to 80% of employers are likely to check a candidate's social media accounts as part of their recruitment and onboarding procedure.
So, it seems there is no escaping this however you can use it to your advantage when it comes to landing your dream job. Employers will be considering:
- Do you look responsible?
- Do you appear professional?
- Are you interested in the industry?
- Would you represent the business well?
You can take control of how you appear on social media, See it as ‘personal branding’.
Take ownership
You should always be aware of your social media presence and what information is available for the world to see. If your profile is open to the public and shows you partying, in compromising positions or features controversial and divisive opinions, this will probably hurt your chances. Remember once something is posted online, you can never take this back.
Quality
Make a good impression from the moment someone lands on your page. It’s important to make sure that all of your information is up to date and the structure is clear and well-organised. Your profile should look fresh and professional.
Keep active
Make sure you engage with all messages and regularly update your profile. Recruiters like to see that you are engaging with relevant materials and keeping up to date with industry news. Utilise your social media to engage in discussions, employers like to see your engaged and proactive. It also gives them an idea as to whether you will fit in with their company and current employees.
Things to avoid at all costs:
- Inappropriate photos and updates
- Poor CV and cover letter available online
- Offensive connections or groups
- Libellous content of previous employees
