CRM Executive (Zoho)

CRM Executive (Zoho)
Location: London – Hybrid working
Salary: £35,000 – £39,000 per annum

The Opportunity
An influential, independent think tank at the heart of London is seeking a highly skilled CRM Executive to join its communications and marketing team. This organisation operates at the highest levels of UK politics and the civil service, providing evidence-based advice to help improve the effectiveness of government policy. The successful candidate will play a pivotal role in ensuring the right message reaches the right audience at the right time, contributing directly to the organisation’s mission to influence change through research and insight.

This is an exciting opportunity for a detail-oriented, tech-savvy professional who thrives in a fast-paced environment and wants to make a tangible impact on high-profile projects.

The Role
This is a hands-on, specialist position for a Zoho CRM expert who is passionate about using data and digital tools to drive audience engagement. You will be the primary lead for CRM execution, ensuring that communications are accurately targeted, efficiently delivered, and effectively tracked. You will work closely with the wider marketing and communications team to maximise the impact of campaigns.

Key Responsibilities:

• Email Campaign Management: Build, test, and deploy high-impact email campaigns, including newsletters and research releases, exclusively through Zoho CRM.
• Data Management and Segmentation: Maintain accurate and clean contact records, manage complex imports, and apply sophisticated segmentation logic to campaigns to ensure messaging is tailored to the right audience.
• Technical Optimisation: Apply UTM tags, track links, and assist with user tracking setup through Google Analytics to measure engagement and campaign success.
• Reporting and Insights: Monitor and analyse campaign performance using Zoho’s analytics, providing actionable insights and recommendations to improve audience engagement.
• Continuous Improvement: Stay updated on the latest Zoho features and functionality, sharing knowledge with the team to enhance processes and outputs.

Essential Zoho Expertise:
The ideal candidate will be a true Zoho specialist with practical experience in campaign execution and CRM management. Specific requirements include:

• Extensive experience managing and executing campaigns within Zoho CRM.
• Strong knowledge of the broader Zoho ecosystem and its functionalities.
• Ability to work confidently with structured data, spreadsheets, and segmentation tools within the CRM.
• Proactive in learning and implementing new Zoho features to improve team efficiency and campaign performance.

Why Join This Team?
This organisation offers a stimulating and supportive work environment where employee wellbeing is a priority. Staff enjoy a comprehensive benefits package, including:

• Generous Leave: 30 days of annual leave plus bank holidays.
• Hybrid Working: Flexible arrangement requiring at least three days per week in the London office.
• Office Perks: Daily lunch provided when working from the Westminster office.
• Financial Security: Pension scheme with a 10% employer contribution and life assurance.

This role is perfect for a CRM professional looking to grow in a high-profile, purpose-driven organisation while using their Zoho expertise to make a real difference.