Area Sales Manager

Area Sales Manager – Construction Equipment Region: East Midlands & South Yorkshire

Package: Competitive Basic Salary + Uncapped Commission + Car Alloweence + Benefits

Elite is proud to be partnering with a leading manufacturer of construction equipment to recruit an experienced and results-driven Area Sales Manager. Covering the East Midlands and South Yorkshire, this role offers the opportunity to represent a high-quality product range in a well-established and competitive territory.
This is an ideal position for a self-motivated sales professional with a strong background in heavy plant or construction machinery sales, looking to join a supportive and performance-focused team.

Key Responsibilities

• Take full responsibility for sales across the East Midlands and South Yorkshire, managing all commercial activity within your territory.
• Develop and maintain strong relationships with customers across construction, civil engineering, plant hire, and related sectors.
• Promote the full product portfolio through site visits, demonstrations, and tailored commercial proposals.
• Consistently achieve and exceed sales targets through new business development and account growth.
• Provide accurate pipeline forecasts, territory analysis, and customer insights to regional management.
• Represent the business at trade shows, regional events, and customer open days.
• Collaborate with internal teams to ensure smooth end-to-end customer experience from enquiry through to delivery.
• Maintain up-to-date CRM records and ensure thorough documentation of all sales activities.

Experience & Requirements

• Minimum 5 years' experience in field-based sales, ideally within the construction, heavy plant, or earthmoving industry.
• Proven track record of exceeding sales targets and managing a defined territory.
• Solid technical knowledge of excavators, construction machinery, or similar equipment.
• Strong local market knowledge and an established network within the region is highly advantageous.
• Confident using CRM systems and Microsoft Office suite for reporting and planning.
• Full UK driving licence and willingness to travel throughout the region.

Key Competencies

• Sales-driven with a proactive, self-starting attitude.
• Strong interpersonal and relationship-building skills with a customer-first mindset.
• Technically confident, able to clearly communicate value and application of products.
• Highly organised and capable of managing a busy schedule across multiple accounts.
• Resilient, adaptable, and focused on delivering long-term growth in your area.