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Frequently Asked Questions:

• How many Brand Strategist jobs are available on Pertemps?

  There are 10 Brand Strategist jobs available on Pertemps right now.

• What does a Brand Strategist do?

  Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.

  Tasks required include:

  • Discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements.
  • Collates and interprets findings of market research and presents results to clients.
  • Through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc.
  • Develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client.
  • Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.

• What are the entry requirements for a Brand Strategist?

  There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.