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Frequently Asked Questions:

• How many Media Account Director jobs are available on Pertemps?

  There are 15 Media Account Director jobs available on Pertemps right now.

• What does a Media Account Director do?

  Advertising and marketing directors are responsible for their company’s advertising and marketing strategies, as well as overall branding and image. They prepare annual plans, create a calendar of campaigns and events, set the marketing budget and analyse the market and competitors.

  Tasks required include:

  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.
  • Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products.
  • Defines target group for advertising campaigns and implements strategy through appropriate media planning work.
  • Conceives advertising campaigns to impart the desired product image in an effective and economical way.
  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.
  • Controls the recruitment and training of staff.
  • Stays abreast of changes in market trends and advertising rates.
  • Produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies.

• What are the entry requirements for a Media Account Director?

  Entry is generally via career progression from related occupations (e.g. Marketing manager, Advertising accounts manager, Sales manager), although in practice most will hold a degree. Professional qualifications are also available and off and on-the-job training is possible. Entrants to professional qualifications from relevant bodies (such as the Chartered Institute of Marketing) require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.