Appeals Director
is £55,000

Per Year

Per MonthPer WeekPer DayPer Hour

TASKS

• Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.
• Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products.
• Defines target group for advertising campaigns and implements strategy through appropriate media planning work.
• Conceives advertising campaigns to impart the desired product image in an effective and economical way.
• Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.
• Controls the recruitment and training of staff.
• Stays abreast of changes in market trends and advertising rates.
• Produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies.