At Pertemps,
The average salary for:

Sales Director
for a Permanent role is

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Sales directors are responsible for managing all sales operations for an organisation or business. They draft sales reports, meet sales targets, and estimate sales profit for products.


Entry is generally via career progression from related occupations (e.g. Marketing manager, Advertising accounts manager, Sales manager), although in practice most will hold a degree. Professional qualifications are also available and off and on-the-job training is possible. Entrants to professional qualifications from relevant bodies (such as the Chartered Institute of Marketing) require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.


  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.
  • Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products.
  • Defines target group for advertising campaigns and implements strategy through appropriate media planning work.
  • Conceives advertising campaigns to impart the desired product image in an effective and economical way.
  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.
  • Controls the recruitment and training of staff.
  • Stays abreast of changes in market trends and advertising rates.
  • Produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies.

Salaries from this search have been calculated using current and historical roles, which have been advertised with Pertemps in the last 2 years. Data is updated in real time as jobs are posted, and the search results calculate averages of all job posts that fit the role category.

Salary comparison results are intended as a rough guide only. Actual salaries may vary based on qualifications, experience, location and company type. Salary figures do not include bonuses or benefits.

We do not collect your salary information, this is only used for the page to provide you with enhanced information. Weekly pay is calculated by dividing the annual salary by 48 working weeks.

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